The latest buzz in anti-aging treatments is all about “tweakments” – small enhancements that make your skin glow without making it look too obvious. Beauty expert Alice Hart-Davis has a lot to say about this trend.
If you’ve noticed more chatter about tweakments lately, you’re not imagining things. These are cosmetic medical procedures that offer more noticeable results than a facial but are less invasive than surgery. Tweakments include treatments like Botox, fillers, skin peels, laser treatments, thread lifts, and more. They’re usually non-invasive or minimally invasive, offering clear but temporary results. The idea is to achieve a subtle look, avoiding that “done” appearance, as long as you choose your doctor wisely.
I’ve personally written a book on the subject called “The Tweakments Guide: Fresher Face,” and also launched a website, thetweakmentsguide.com. The goal is to explain what these procedures are, how they work, and help you figure out if they’re right for you. The site also features a register of top tweakment practitioners across the country. I talk about tweakments a lot because many people don’t really understand what they are or what they do. My hope is that by discussing them openly, more people will become informed about these options.
As a beauty journalist, I’ve covered these cosmetic procedures for about 20 years. Back then, the topic was quite secretive and even shocking to some. But as time has passed, the stigma around treatments like Botox and fillers has diminished.
There are now more procedures available than ever before. Two decades ago, the gap between facials and facelifts was filled by just collagen injections and Botox. Today, there’s a wide range of options, from laser facials to ultrasound skin tightening, microneedling, and injectable moisturizers that offer genuine skin regeneration for up to six months. A Mintel report last year found that 43% of people are interested in trying a non-surgical cosmetic procedure.
Initially, tweakments were mostly seen as anti-aging methods appealing to an older crowd. Botox was for reducing frown lines, and fillers could smooth out nose-to-mouth lines. Now, these treatments are used to enhance features for all ages. Younger women use fillers to improve lip shape and cheek definition, while both men and women seek a more balanced jawline. Other treatments, like Profhilo, boost skin hydration and ultrasound therapy can provide non-surgical facelifts with subtle results.
Today’s younger generation is more open about using tweakments. They share their results on social media platforms like Facebook and Instagram. Plus, more practitioners are offering these services all over the country. However, the lack of regulation in this space means you must choose carefully, as many providers lack adequate training and experience. If you need recommendations, start with the registered practitioners on my website.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures. Her new book, “The Tweakments Guide: Fresher Face” (2019), dives into non-surgical aesthetic treatments, and her website offers tons of independent advice and tools to find the best practitioners in the UK.
